The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small Medium Enterprises Cianjur. The method used is explanatory research with analysis techniques using statistical regression testing, correlation, determination hypothesis testing. results this that have a significant by 40.0%, testing obtained t count> table or (7.915> 1.986). Product has 38.5%, test (7,669> 1,986). Promotional simultaneously equation Y = 11.022 + 0.374X1 0.360X2. Contribution influence 49.3%, F (45,302> 2,700).